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Fundamentals of strategy / Gerry Johnson, Kevan Scholes, Richard Whittington.
Material type:
TextPublication details: Harlow : Pearson, 2009.Description: XV, 313 p. : ill. ; 25 cmISBN: - 1408221195
- 9781408221198
- 9780273713104 (pbk)
- 0273713108 (pbk)
- 658.4012 JOH
Contents:
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Strategic directions and corporate-level strategy -- 8.International strategy -- 9.Strategy methods and evaluation -- 10.Strategy in action.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00212195 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00212193 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00212194 |
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Strategic directions and corporate-level strategy -- 8.International strategy -- 9.Strategy methods and evaluation -- 10.Strategy in action.