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Strategic sports event management / Guy Masterman.

By: Publication details: Amsterdam ; London : Butterworth-Heinemann, 2009.Edition: Olympic edDescription: xxii, 354 p. : ill. ; 24 cmISBN:
  • 1856175235 (pbk.) :
  • 9781856175234 (pbk.) :
Subject(s): DDC classification:
  • 796.0694 MAS
Contents:
1.The sports event industry -- 2.Event organzations -- 3.The sports event planning process -- 4.Impacts and legacies -- 5.Financial planning and control -- 6.Event revenue maximization -- 7.The bidding process -- 8.Event implementation -- 9.Marketing planning and implementation -- 10.Innovative communications -- 11.Sports event sponsorship -- 12.Research and evaluation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 796.0694 MAS (Browse shelf(Opens below)) 1 Available 208057
Short Loan TUS: Midlands, Main Library Athlone General Lending 796.0694 MAS (Browse shelf(Opens below)) 1 Available 208058
Short Loan TUS: Midlands, Main Library Athlone General Lending 796.0694 MAS (Browse shelf(Opens below)) 1 Available 208059

Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2004.

Includes bibliographical references and index.

1.The sports event industry -- 2.Event organzations -- 3.The sports event planning process -- 4.Impacts and legacies -- 5.Financial planning and control -- 6.Event revenue maximization -- 7.The bidding process -- 8.Event implementation -- 9.Marketing planning and implementation -- 10.Innovative communications -- 11.Sports event sponsorship -- 12.Research and evaluation.

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