Strategic sports event management / Guy Masterman.
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2009.Edition: Olympic edDescription: xxii, 354 p. : ill. ; 24 cmISBN:- 1856175235 (pbk.) :
- 9781856175234 (pbk.) :
- 796.0694 MAS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 796.0694 MAS (Browse shelf(Opens below)) | 1 | Available | 208057 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 796.0694 MAS (Browse shelf(Opens below)) | 1 | Available | 208058 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 796.0694 MAS (Browse shelf(Opens below)) | 1 | Available | 208059 |
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2004.
Includes bibliographical references and index.
1.The sports event industry -- 2.Event organzations -- 3.The sports event planning process -- 4.Impacts and legacies -- 5.Financial planning and control -- 6.Event revenue maximization -- 7.The bidding process -- 8.Event implementation -- 9.Marketing planning and implementation -- 10.Innovative communications -- 11.Sports event sponsorship -- 12.Research and evaluation.