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Graphic design history : a critical guide / Johanna Drucker, Emily McVarish.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, 2008.Description: 416 pISBN:
  • 9780132410755 (pbk.) :
  • 9780132410755 (pbk)
Subject(s): DDC classification:
  • 760.09 DRU
LOC classification:
  • NC998 .D78 2008
Contents:
1.Early writing: mark-naming, notation systems, and scripts -- 2.Classical literacy -- 3.Medieval letterforms and book formats -- 4.Renaissance design: standardization and modularization in print -- 5.Modern typography and the creation of the public sphere -- 6.The graphic effects of industrial production -- 7.Mass mediation -- 8.Formations of the modern movement -- 9.Innovation and persuasion -- 10.The culture of consumption -- 11.Public interest campaigns and information design -- 12.Corporate indentities and international style -- 13.Pop and protest -- 14.Postmodernism in design -- 15.Digital design.
Summary: 'Graphic Design History' traces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 760.09 DRU (Browse shelf(Opens below)) 1 Available 207909

Includes bibliographical references and index.

1.Early writing: mark-naming, notation systems, and scripts -- 2.Classical literacy -- 3.Medieval letterforms and book formats -- 4.Renaissance design: standardization and modularization in print -- 5.Modern typography and the creation of the public sphere -- 6.The graphic effects of industrial production -- 7.Mass mediation -- 8.Formations of the modern movement -- 9.Innovation and persuasion -- 10.The culture of consumption -- 11.Public interest campaigns and information design -- 12.Corporate indentities and international style -- 13.Pop and protest -- 14.Postmodernism in design -- 15.Digital design.

'Graphic Design History' traces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects.

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