Foundations of health promotion / Jennie Naidoo, Jane Wills.

Previous ed.: published as Health promotion. Edinburgh: Baillière Tindall, 2000.

Includes index.

Includes bibliographical references and index.

PART 1: The Theory of Health Promotion:- 1. Concepts of Health: Defining health, disease, illness and ill health--The western scientific medical model of health--A critique of the medical model--Lay concepts of health--Cultural views of health--A unified view of health--2. Influences on health:- Determinants of health--Social class and health--Income and health--Housing and health--Employment and health--Gender and health--Health of ethnic minorities--Place and health--Explaining health inequalities--Tackling inequalities in health--3. Measuring health:- Why measure health?--Ways of measuring health--4. Defining Health Promotion:- Foundations of health promotion--Origins of health promotion in the UK--Public health--Defining health promotion--5. Models and approaches to health promotion:-The medical approach--Behaviour change--The educational approach--Empowerment--Social change--Models of health promotion--6. Ethical issues in health promotion:-The need for a philosophy of health promotion--Duty and codes of practice--Consequentialism and utilitarianism-- the individual and the common good--Ethical principles--7. The Politics of Health Promotion:- What is politics?--Political ideologies--Globalization--Health as political--The politics of health promotion structures and organization--The politics of health promotion methods--The politics of health promotion content--Being political--PART II: Strategies and Methods: 8. Reorienting health services:- Introduction--Promoting health in and through the health sector--Primary health care and health promotion--Who promotes health?--Public health and health promotion workplace--9. Developing personal skills:- Definitions--The health belief model--Theory of reasoned Action and theory of planned behaviour--The stages of change model--The prerequisites of change--10. Strengthening community action:- Defining community--Defining community development--Community development and health promotion--Working with a community development approach--Types of activities involved in community development--Dilemmas in community development practive--11. Developing healthy public policy:- Defining HPP--The history of HPP--Key characteristics of HPP--Advantages and barriers--Resources and skills required for HPP--The practitioner\'s role in HPP--Evaluating an HPP approach--12. Using media in health promotion:- Introduction--The nature of media effects--The role of mass media--Planned campaigns--Unpaid media coverage--Media advocacy--Social marketing--What the mass media can and cannot do--Communication tools--PART III: Settings for Health Promotion:- 13. Health promotion in schools:- Why the school is a key setting for health promotion--Health promotion in schools-- The health-promoting school--Effective interventions--14. Health promotion in the workplace:- Why is the workplace a key setting for health promotion?-- The relationship between work and health--Responsibility for workplace health--Health promotion in the workplace--15. Health promotion in neighbourhoods:- Defining neighbourhoods--Why neighbourhoods are a key setting for health promotion--Evaluating neighbourhood work--16. Health promotion in primary care and hospitals:- Defining a health promoting hospital--Why hospitals are a key setting for health promotion--Promoting the health of patients--Promoting the health of staff--The hospital and the community--Organizational health promotion--The HPH movement--17. Health promotion in prisons:- Why prisons have been identified as a setting for health promotion--Barriers to prisons as health-promoting settings--Health-promoting prisons--Examples of effective interventions--PART IV: Implementing Health Promotion:- 18. Assessing Health Needs:- Defining health needs--The purpose of assessing health needs--Health needs assessment--Setting priorities--19. Planning health promotion interventions:-Definitions--Reasons for planning--Health promotion planning cycle--Strategic planning--Project planning--Planning models--Ewles & Simnett (2003) planning framework--PRECEDE-proceed model--Quality and audit--20. Evaluation in health promotion:- Defining evaluation--Evaluation research methodologies--Why evaluate?--What to evaluate?--How to evaluate--The process of evaluation--What to measure?--Who evaluates?--How to evaluate--gathering and analysing data--What to do with the evaluation--putting the findings into practice--Cost-effectiveness--Using evaluation to build an evidence base for health promotion.

Fully revised and updated, this book offers a foundation for practice that encourages students and practitioners to identify opportunities for health promotion in their area of work.