E-business and e-commerce management : strategy, management and applications / Dave Chaffey.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2001.Description: 400p. : ill. ; 19 cmISBN:- 9780273651888 (pbk.) :
- 0273651889 (pbk.)
- Ebusiness and ecommerce management
- 658.84 CHA
- HF5548
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 CHA (Browse shelf(Opens below)) | 1 | Available | 208467 |
Includes bibliographical references and index.
1.Introduction to e-business and e-commerce -- 2.E-commerce fundamentals -- 3.E-business infrastructure -- 4.E-enviroment -- 5.E-business stratgegy -- 6.Supply chain management -- 7.E-produrement - 8.E-marketing -- 9.Customer relationship management -- 10.Change management -- 11.Analysis and design -- 12.Implementation and maintenance.