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E-business and e-commerce management : strategy, management and applications / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2001.Description: 400p. : ill. ; 19 cmISBN:
  • 9780273651888 (pbk.) :
  • 0273651889 (pbk.)
Other title:
  • Ebusiness and ecommerce management
Subject(s): DDC classification:
  • 658.84 CHA
LOC classification:
  • HF5548
Contents:
1.Introduction to e-business and e-commerce -- 2.E-commerce fundamentals -- 3.E-business infrastructure -- 4.E-enviroment -- 5.E-business stratgegy -- 6.Supply chain management -- 7.E-produrement - 8.E-marketing -- 9.Customer relationship management -- 10.Change management -- 11.Analysis and design -- 12.Implementation and maintenance.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 CHA (Browse shelf(Opens below)) 1 Available 208467

Includes bibliographical references and index.

1.Introduction to e-business and e-commerce -- 2.E-commerce fundamentals -- 3.E-business infrastructure -- 4.E-enviroment -- 5.E-business stratgegy -- 6.Supply chain management -- 7.E-produrement - 8.E-marketing -- 9.Customer relationship management -- 10.Change management -- 11.Analysis and design -- 12.Implementation and maintenance.

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