Business research methods / Alan Bryman, Emma Bell.
Material type: TextPublication details: Oxford : Oxford University Press, 2007.Edition: 2nd edDescription: 800 p. : ill. ; 25 cmISBN:- 9780199284986 (pbk.) :
- 9780199284986 (pbk.)
- 658.0072 BRY
- HD30.4
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRY (Browse shelf(Opens below)) | 1 | Available | 208219 |
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658.0072 BRA Business research methods : strategies, techniques and sources / | 658.0072 BRO Doing your dissertation in business and management / | 658.0072 BRY Business research methods / | 658.0072 BRY Business research methods / | 658.0072 BRY Business research methods / | 658.0072 BRY Business research methods / | 658.0072 BRY Business research methods / |
Previous ed.: 2003.
Includes bibliographical references and index.
1.Business research strategies -- 2.Research design -- 3.Planning a research project and formulating research questions -- 4.Getting started: reviewing the literature -- 5.Ethics in business research -- 6.The nature of quantitative research -- 7.Sampling -- 8.Structured interviewing -- 9.Self-completion questionnaires -- 10.Asking questions -- 11.Structured observation -- 12.Content analysis -- 13.Secondary analysis and official statistics -- 14.Quantitative data analysis -- 15.Using SPSS for Windows -- 16.The nature of qualitative research -- 17.Ethnography and participant observation -- 18.Interviewing in qualitative research -- 19.Focus groups -- 20.Language in qaulitative research -- 21.Documents as sources of data -- 22.Qualitative data analysis -- 23.Comptuer-assisted qualitative data analysis: using NVivo -- 24.Breaking down the quantitative/qualitative divide -- 25.Mixed methods reseach: combining quantitative and qualitative research -- 26.Internet research methods -- 27.Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.