The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.
Material type: TextSeries: Lexington studies in political communicationPublication details: Lanham, Md. : Lexington Books, 2012.Description: vii, 300 pSubject(s): Genre/Form: DDC classification:- 327.2 23
- JZ1305 .H39 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.