Pricing and revenue optimization / Robert Phillips.

By:

Phillips, Robert L. (Robert Lewis), 1955-

Contributor(s):

ebrary, Inc

Material type: Text

TextPublication details: Stanford, Calif. : Stanford University Press ; London : Eurospan [distributor], 2005.Description: 384 pISBN:

9780804746984 (hbk.) :

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.1554 PHI
658.15/54 22

LOC classification:

HF5416.5 .P457 2005

Contents:

Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.

Summary: Robert Phillips introduces the concepts, theories and applications of pricing and revenue optimisation, a process involving sophisticated mathematical techniques. However, with methods proven in the MBA, he presents the basic concepts in a form accessible to students and managers.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.1554 PHI (Browse shelf(Opens below))	1	Available		206946

Reprinted with corrections 2011.

Includes bibliographical references (p. [337]-343) and index.

Robert Phillips introduces the concepts, theories and applications of pricing and revenue optimisation, a process involving sophisticated mathematical techniques. However, with methods proven in the MBA, he presents the basic concepts in a form accessible to students and managers.

Electronic reproduction. Palo Alto, Calif. ebrary 2013 Available via World Wide Web Access may be limited to ebrary affiliated libraries