Normal view MARC view ISBD view

Building retail brands to drive value [DVD]/ Jeanne Jackson.

By:

Jackson, Jeanne

Material type: Text

TextSeries: Stanford Executive BriefingsPublication details: Mill Valley, CA: Kantola Productions, 2002Description: 1 DVD; 42 mins; 4 3/4Subject(s):

Brands

DDC classification:

DVD 67

Summary: Successful brands grow from a base of brand-loyal return buyers who support price premiums and healthy profit margins. This program shows how a strong brand guides overall strategy and acts as an ambassador in new markets -- From Insight Media website.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone DVD	DVD 67 (Browse shelf(Opens below))	1	Available		223790

Successful brands grow from a base of brand-loyal return buyers who support price premiums and healthy profit margins. This program shows how a strong brand guides overall strategy and acts as an ambassador in new markets -- From Insight Media website.