Professional services marketing [electronic resource] : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.Edition: 2nd edDescription: xv, 352 p. : illSubject(s): Genre/Form: DDC classification: - 658.8 23
- HD9980.5 .S357 2013
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes index.
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.