Media semiotics : an introduction / Jonathan Bignell.
Material type:
TextPublication details: Manchester : Manchester University Press, 2002.Edition: 2nd edDescription: 256p. ; 22 cmISBN: - 9780719062056 (pbk.) :
- 9780719062056
- 302.23014 BIG
- P91 .B54 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 302.23014 BIG (Browse shelf(Opens below)) | 1 | Available | 205264 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 302.2301 MCQ Mass communication theory : an introduction / | 302.2301 MCQ Mass communication theory : an introduction / | 302.2301 MCQ Mass communication theory : an introduction / | 302.23014 BIG Media semiotics : an introduction / | 302.23071 BUR More than meets the eye : an introduction to media studies / | 302.23072 HAN Mass communication research methods / | 302.2308 MOR Interpreting audiences : the ethnography of media consumption / |
Previous ed.: 1997.
Includes bibliographical references and index.
Signs and myths--Advertisements--Magazines--Newspapers--Television news--Television realisms--Television fictions--Cinema--Interactive media.
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.