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Marketing : theory and practice / Michael J. Baker ... [et al.].
Material type:
TextSeries: Macmillan studies in marketing managementPublication details: London : Macmillan, 1983.Edition: 2nd edDescription: xiv, 426 p. : ill. ; 24 cmISBN: - 0333353927
- 0333353994 (pbk.)
- 658.8 BAK
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 101140 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 101141 |
Previous ed.: 1976.
Includes bibliographies and index.