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Graphic design as communication / Malcolm Barnard.

By: Material type: TextTextPublication details: London : Routledge, 2005.Description: xi, 196 p. : ill. ; 24 cmISBN:
  • 9780415278133 (pbk.) :
  • 9780415278126 (hbk.) :
  • 0415278139
Subject(s): DDC classification:
  • 741.6 BAR
LOC classification:
  • NC997 .B28 2005
Contents:
Introduction--Graphic design and communication--Meaning: words and images--Social, cultural and economic functions--Audiences and markets--Modernism--Postmodernism and globalisation.
Summary: What is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 741.6 BAR (Browse shelf(Opens below)) 1 Available 129724

Includes bibliographical references (p. 184-191) and index.

Introduction--Graphic design and communication--Meaning: words and images--Social, cultural and economic functions--Audiences and markets--Modernism--Postmodernism and globalisation.

What is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication.

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