Graphic design as communication / Malcolm Barnard.
Material type: TextPublication details: London : Routledge, 2005.Description: xi, 196 p. : ill. ; 24 cmISBN:- 9780415278133 (pbk.) :
- 9780415278126 (hbk.) :
- 0415278139
- 741.6 BAR
- NC997 .B28 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 741.6 BAR (Browse shelf(Opens below)) | 1 | Available | 129724 |
Includes bibliographical references (p. 184-191) and index.
Introduction--Graphic design and communication--Meaning: words and images--Social, cultural and economic functions--Audiences and markets--Modernism--Postmodernism and globalisation.
What is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication.