Focus groups : a practical guide for applied research / Richard A. Krueger and Mary Anne Casey.
Material type: TextPublication details: London : SAGE, 2000.Edition: 3rd edDescription: 232pISBN:- 9780761920700 (hbk.) :
- 9780761920717 (pbk.) :
- 0761920714(pbk.) :
- 381.61068 KRU
- H61.28 .K78 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 381.61068 KRU (Browse shelf(Opens below)) | 1 | Available | 204961 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 381.61068 KRU (Browse shelf(Opens below)) | 1 | Available | 204960 |
Previous ed.: 1994.
Includes bibliographical references and index.
1.Overview of Focus Groups -- 2.Planning the Focus Group Study -- 3.Developing a Questioning Route -- 4.Participants in a Focus Group -- 5.Moderating Skills -- 6.Analyzing Focus Group Results -- 7.Reporting -- 8.Styles of Focus Group Research -- 9.Adapting Focus Groups to Audiences and Environments -- 10.Modifications of Focus Groups -- 11.Answering Questions about the Quality of Focus Group Research
This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.