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Focus groups : a practical guide for applied research / Richard A. Krueger and Mary Anne Casey.

By: Contributor(s): Material type: TextTextPublication details: London : SAGE, 2000.Edition: 3rd edDescription: 232pISBN:
  • 9780761920700 (hbk.) :
  • 9780761920717 (pbk.) :
  • 0761920714(pbk.) :
Subject(s): DDC classification:
  • 381.61068 KRU
LOC classification:
  • H61.28 .K78 2000
Contents:
1.Overview of Focus Groups -- 2.Planning the Focus Group Study -- 3.Developing a Questioning Route -- 4.Participants in a Focus Group -- 5.Moderating Skills -- 6.Analyzing Focus Group Results -- 7.Reporting -- 8.Styles of Focus Group Research -- 9.Adapting Focus Groups to Audiences and Environments -- 10.Modifications of Focus Groups -- 11.Answering Questions about the Quality of Focus Group Research
Summary: This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 381.61068 KRU (Browse shelf(Opens below)) 1 Available 204961
Long Loan TUS: Midlands, Main Library Athlone General Lending 381.61068 KRU (Browse shelf(Opens below)) 1 Available 204960

Previous ed.: 1994.

Includes bibliographical references and index.

1.Overview of Focus Groups -- 2.Planning the Focus Group Study -- 3.Developing a Questioning Route -- 4.Participants in a Focus Group -- 5.Moderating Skills -- 6.Analyzing Focus Group Results -- 7.Reporting -- 8.Styles of Focus Group Research -- 9.Adapting Focus Groups to Audiences and Environments -- 10.Modifications of Focus Groups -- 11.Answering Questions about the Quality of Focus Group Research

This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.

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