Innovation and entrepreneurship / John Bessant and Joe Tidd.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781118993095 (pbk.) :
- 9781118993095 (pbk)
- 658.421 BES
- HD53 .B476 2015
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.421 BES (Browse shelf(Opens below)) | 1 | Available | 222936 |
Previous edition: 2011.
Includes bibliographical references and index.
Part I.Entrepreneurial goals and context -- 1.The innovation imperative -- 2.Social innovation -- 3.Innovation, globalzsation and development -- 4.Sustainability-led innovation -- Part II.Recognizing the opportunity -- 5.Entrepreneurial creativity -- 6.Sources of innovation -- 7.Search strategies for innovation -- Part III.Finding the resource s-- 8.Building the case -- 9.Leadership and teams -- 10.Exploiting networks -- Part IV.Developing the venture -- 11.Developing new products and services -- 12.Creating new ventures -- 13.Developing businesses and talent through corporate venturing -- 14.Growing the enterprise -- Part V.Creating value -- 15.Exploiting knowledge and intellectual property -- 16.Business models and capturing value - 17.Learning to manage innovation and entrepreneurshp.
This is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students, primarily for those studying business and management studies, but also engineering and science degrees with management courses.