The Money Programme: Burberry versus The Chavs; Primark No Frills Fashion/ [DVD] The Open University.

Material type: Text

TextSeries: Money ProgrammePublication details: Milton Keynes: The Open University Worldwide, 2005.Description: 1 DVD; 60 mins.; 4 3/4ISBN:

9780749224998

DDC classification:

DVD 13

Summary: Burberry versus The Chavs: For a top fashion brand it\'s the ultimate nightmare - when all the wrong sort of people start wearing your brand. Burberry is the epitome of high fashion but now its distinctive beige tartans have become popular with so-called chavs. The worst moment - the appearance in the tabloids of an ex TV star covered from head to toe in Burberry check. And now Burberry is also having to take onn counterfeiters who are ripping off their designs and making cheap copies available on market stalls. We follow Burberry\'s fight back. Primary - no frills fasion: Ten years ago Primark was a by-word for cheap and cheerful chlothers that nobody would choose to wear. But now, as consumer confidence falters their jumble sale style of cheap fashion has become the retail success story of the year. So how do they manage to sell jeans for £4 and t-shirts fro £2.50 and why have they got the rest of the high street on the run.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone DVD	DVD 13 (Browse shelf(Opens below))	1	Available		223755

This DVD contains two episodes from the BBC2 series.

Burberry versus The Chavs: For a top fashion brand it\'s the ultimate nightmare - when all the wrong sort of people start wearing your brand. Burberry is the epitome of high fashion but now its distinctive beige tartans have become popular with so-called chavs. The worst moment - the appearance in the tabloids of an ex TV star covered from head to toe in Burberry check. And now Burberry is also having to take onn counterfeiters who are ripping off their designs and making cheap copies available on market stalls. We follow Burberry\'s fight back. Primary - no frills fasion: Ten years ago Primark was a by-word for cheap and cheerful chlothers that nobody would choose to wear. But now, as consumer confidence falters their jumble sale style of cheap fashion has become the retail success story of the year. So how do they manage to sell jeans for £4 and t-shirts fro £2.50 and why have they got the rest of the high street on the run.