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Consumer behaviour in tourism / John Swarbrooke and Susan Horner.

By: Contributor(s): Publication details: Oxford : Butterworth-Heinemann, 2007.Edition: 2nd edDescription: 428p. : ill. ; 25 cmISBN:
  • 0750667354 (pbk.) :
  • 9780750667357
Subject(s): DDC classification:
  • 658.8342 SWA
Contents:
Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342 SWA (Browse shelf(Opens below)) 1 Available 204188
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342 SWA (Browse shelf(Opens below)) 1 Available 204187

Previous ed.: 1999.

Includes bibliographical references and index.

Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies.

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