International marketing/ Micheal R. Czinkota, Ilkka A. Ronkainen.

By:

Czinkota, Michael R

Contributor(s):

Ronkainen, Ilkka A

Material type: Text

TextPublication details: Australia: Thomson, 2007.Description: xxx, 646p. col. ill.; 27cmISBN:

0324361157
9780324361155

Subject(s):

Export marketing

DDC classification:

658.84 CZI

Contents:

Part 1.The international marketing environment -- Part 2.International market entry and development -- 3.Export marekting mix -- Part 4.The global marketing mix.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 CZI (Browse shelf(Opens below))	1	Checked out	16/10/2020	204291

Part 1.The international marketing environment -- Part 2.International market entry and development -- 3.Export marekting mix -- Part 4.The global marketing mix.

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