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Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

By: Material type: TextTextPublication details: Cambridge: Cambridge University Press, 2007.Description: xviii, 296 p. : ill. ; 24 cmISBN:
  • 0521868785 (hardback)
  • 9780521868785 (hardback)
Subject(s): DDC classification:
  • 338.4762920973 CLA
Contents:
Part I.A new market, 1896-1916 -- 1.Risks of innovation, risks of injury -- 2.New firms and the problems of social costs -- Part II.A mass market, 1916-1941 -- 3.Corporate strategies and consumer\'s loyalty -- 4.Engineering a mass product -- 5.A machine age aesthetic -- 6.The franchised car dealer and consumers\' marketing dilemma -- Part III.A mature market, 1945-1965 -- 7.Automobiles and institutional change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.4762920973 CLA (Browse shelf(Opens below)) 1 Available 204168

Includes bibliographical references and index.

Part I.A new market, 1896-1916 -- 1.Risks of innovation, risks of injury -- 2.New firms and the problems of social costs -- Part II.A mass market, 1916-1941 -- 3.Corporate strategies and consumer\'s loyalty -- 4.Engineering a mass product -- 5.A machine age aesthetic -- 6.The franchised car dealer and consumers\' marketing dilemma -- Part III.A mature market, 1945-1965 -- 7.Automobiles and institutional change.

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