Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.
Material type: TextPublication details: Cambridge: Cambridge University Press, 2007.Description: xviii, 296 p. : ill. ; 24 cmISBN:- 0521868785 (hardback)
- 9780521868785 (hardback)
- 338.4762920973 CLA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.4762920973 CLA (Browse shelf(Opens below)) | 1 | Available | 204168 |
Includes bibliographical references and index.
Part I.A new market, 1896-1916 -- 1.Risks of innovation, risks of injury -- 2.New firms and the problems of social costs -- Part II.A mass market, 1916-1941 -- 3.Corporate strategies and consumer\'s loyalty -- 4.Engineering a mass product -- 5.A machine age aesthetic -- 6.The franchised car dealer and consumers\' marketing dilemma -- Part III.A mature market, 1945-1965 -- 7.Automobiles and institutional change.