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Exploring corporate strategy / Gerry Johnson, Kevan Scholes.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2002.Edition: 6th edDescription: xxxvii, 1082p. : ill. ; 25 cmISBN:
  • 9780273651123 (pbk.) :
  • 9780273651123
  • 0273651129
  • 027365117X
Other title:
  • Exploring corporate strategy: text and cases
Subject(s): DDC classification:
  • 658.4012 JOH
LOC classification:
  • HD30.28
Incomplete contents:
Introduction -- The strategic position -- Strategic position -- Strategic choices -- Strategy into action.
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 00210037

Previous ed.: London: Prentice Hall Europe, 1999.

Includes bibliographical references and index.

Introduction -- The strategic position -- Strategic position -- Strategic choices -- Strategy into action.

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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