Exploring corporate strategy / Gerry Johnson, Kevan Scholes.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2002.Edition: 6th edDescription: xxxvii, 1082p. : ill. ; 25 cmISBN:- 9780273651123 (pbk.) :
- 9780273651123
- 0273651129
- 027365117X
- Exploring corporate strategy: text and cases
- 658.4012 JOH
- HD30.28
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00210037 |
Previous ed.: London: Prentice Hall Europe, 1999.
Includes bibliographical references and index.
Introduction -- The strategic position -- Strategic position -- Strategic choices -- Strategy into action.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.