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Business research methods / Alan Bryman, Emma Bell.

By: Contributor(s): Material type: TextTextPublisher: Oxford, United Kingdom : Oxford University Press [2015]Edition: 4th editionDescription: 808 pages : illustrations (colour) ; 27 cmISBN:
  • 9780199668649 (pbk.) :
  • 9780199668649
Subject(s): DDC classification:
  • 658.0072 BRY
LOC classification:
  • HD30.4
Contents:
1. The nature and process of business research. -- 2. Business research strategies. -- 3. Research designs. -- 4. Planning a research project and formulating research questions. -- 5. Getting started: reviewing the literature. -- 6. Ethics and politics in business research. -- 7. The nature of quantitative research. -- 8. Sampling in quantitative research. -- 9. Structured interviewing. -- 10. Self-completion questionnaires. -- 11. Asking questions. -- 12. Structured observation. -- 13. Content analysis. -- 14. Secondary analysis and official statistics. -- 15. Quantitative data analysis. -- 16. Using IBM SPSS statistics. -- 17. The nature of qualitative research. -- 18. Sampling in qualitative research. -- 19. Ethnography and participant observation. -- 20. Interviewing in qualitative research. -- 21. Focus groups. -- 22. Language in qualitative research. -- 23. Documents as sources of data. -- 24. Qualitative data analysis. -- 25. Computer-assisted qualitative data analysis: using NVivo. -- 26. Breaking down the quantitative/qualitative divide. -- 27. Mixed methods research: combining quantitative and qualitative research. -- 28. E-research: Internet research methods. -- 29. Writing up business research.
Summary: An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
List(s) this item appears in: Group Project and Integrative Learning
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.0072 BRY (Browse shelf(Opens below)) 1 Available 216939

Previous edition: 2011.

Includes bibliographical references and index.

1. The nature and process of business research. -- 2. Business research strategies. -- 3. Research designs. -- 4. Planning a research project and formulating research questions. -- 5. Getting started: reviewing the literature. -- 6. Ethics and politics in business research. -- 7. The nature of quantitative research. -- 8. Sampling in quantitative research. -- 9. Structured interviewing. -- 10. Self-completion questionnaires. -- 11. Asking questions. -- 12. Structured observation. -- 13. Content analysis. -- 14. Secondary analysis and official statistics. -- 15. Quantitative data analysis. -- 16. Using IBM SPSS statistics. -- 17. The nature of qualitative research. -- 18. Sampling in qualitative research. -- 19. Ethnography and participant observation. -- 20. Interviewing in qualitative research. -- 21. Focus groups. -- 22. Language in qualitative research. -- 23. Documents as sources of data. -- 24. Qualitative data analysis. -- 25. Computer-assisted qualitative data analysis: using NVivo. -- 26. Breaking down the quantitative/qualitative divide. -- 27. Mixed methods research: combining quantitative and qualitative research. -- 28. E-research: Internet research methods. -- 29. Writing up business research.

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

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