Business research methods / Alan Bryman, Emma Bell.
Material type: TextPublisher: Oxford, United Kingdom : Oxford University Press [2015]Edition: 4th editionDescription: 808 pages : illustrations (colour) ; 27 cmISBN:- 9780199668649 (pbk.) :
- 9780199668649
- 658.0072 BRY
- HD30.4
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRY (Browse shelf(Opens below)) | 1 | Available | 216939 |
Previous edition: 2011.
Includes bibliographical references and index.
1. The nature and process of business research. -- 2. Business research strategies. -- 3. Research designs. -- 4. Planning a research project and formulating research questions. -- 5. Getting started: reviewing the literature. -- 6. Ethics and politics in business research. -- 7. The nature of quantitative research. -- 8. Sampling in quantitative research. -- 9. Structured interviewing. -- 10. Self-completion questionnaires. -- 11. Asking questions. -- 12. Structured observation. -- 13. Content analysis. -- 14. Secondary analysis and official statistics. -- 15. Quantitative data analysis. -- 16. Using IBM SPSS statistics. -- 17. The nature of qualitative research. -- 18. Sampling in qualitative research. -- 19. Ethnography and participant observation. -- 20. Interviewing in qualitative research. -- 21. Focus groups. -- 22. Language in qualitative research. -- 23. Documents as sources of data. -- 24. Qualitative data analysis. -- 25. Computer-assisted qualitative data analysis: using NVivo. -- 26. Breaking down the quantitative/qualitative divide. -- 27. Mixed methods research: combining quantitative and qualitative research. -- 28. E-research: Internet research methods. -- 29. Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.