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Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication / Ann Pilkington. [electronic resource]

By: Material type: TextTextPublisher: Farnham, Surrey : Gower, [2013]Copyright date: ©2013Description: 1 online resource (194 pages)ISBN:
  • 9781409453208 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication.DDC classification:
  • 658.4/5 23
LOC classification:
  • HD69.P75 P536 2013
Online resources:
Contents:
Laying the foundations -- Developing the strategy -- Who are our stakeholders? -- Creating great content -- Channel selection -- Planning -- Research and evaluation.

Includes bibliographical references and index.

Laying the foundations -- Developing the strategy -- Who are our stakeholders? -- Creating great content -- Channel selection -- Planning -- Research and evaluation.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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