The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein. [electronic resource]
Material type: TextPublisher: Milwaukee, Wisconsin : ASQ Quality Press, 2011Copyright date: ©2012Description: 1 online resource (398 pages) : illustrationsISBN:- 9780873898119 (e-book)
- 658.8/12 22
- HF5415.5 .L685 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references (pages 337-347) and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.