Strategic sports event management / Guy Masterman.
Material type: TextPublisher: London ; New York : Routledge, 2014Edition: Third editionDescription: xxvii, 408 pages : illustrations ; 26 cmISBN:- 0415532795
- 9780415532785 (hardback)
- 9780415532792 (paperback)
- 796.068 MAS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 796.068 MAS (Browse shelf(Opens below)) | 1 | Available | 219177 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 796.068 MAS (Browse shelf(Opens below)) | 1 | Available | 219176 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 796.068 MAS (Browse shelf(Opens below)) | 1 | Checked out | 25/03/2019 | 218984 |
Includes bibliographical references and index.
1.The sports event industry -- 2.Event organizations -- 3.The sports event planning process -- 4.Impacts and legacies -- 5.Financial planning and control -- 6.Event revenue maximization -- 7.The bidding process -- 8.Event implementation -- 9.Marketing planning and implementation -- 10.Innovative communications -- 11.Sports event sponsorship -- 12.Research and evaluation.