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Strategic sports event management / Guy Masterman.

By: Material type: TextTextPublisher: London ; New York : Routledge, 2014Edition: Third editionDescription: xxvii, 408 pages : illustrations ; 26 cmISBN:
  • 0415532795
  • 9780415532785 (hardback)
  • 9780415532792 (paperback)
Subject(s): DDC classification:
  • 796.068 MAS
Contents:
1.The sports event industry -- 2.Event organizations -- 3.The sports event planning process -- 4.Impacts and legacies -- 5.Financial planning and control -- 6.Event revenue maximization -- 7.The bidding process -- 8.Event implementation -- 9.Marketing planning and implementation -- 10.Innovative communications -- 11.Sports event sponsorship -- 12.Research and evaluation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 796.068 MAS (Browse shelf(Opens below)) 1 Available 219177
Short Loan TUS: Midlands, Main Library Athlone General Lending 796.068 MAS (Browse shelf(Opens below)) 1 Available 219176
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.068 MAS (Browse shelf(Opens below)) 1 Checked out 25/03/2019 218984

Includes bibliographical references and index.

1.The sports event industry -- 2.Event organizations -- 3.The sports event planning process -- 4.Impacts and legacies -- 5.Financial planning and control -- 6.Event revenue maximization -- 7.The bidding process -- 8.Event implementation -- 9.Marketing planning and implementation -- 10.Innovative communications -- 11.Sports event sponsorship -- 12.Research and evaluation.

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