The art of persuasive communication. Richard Storey.

By:

Storey, Richard

Material type: Text

TextPublication details: Aldershot : Gower, 1997.Description: 150p. ; 22 cmISBN:

9780566078194 (hbk.) :
0566078198

Other title:

Persuasive communication

Subject(s):

DDC classification:

808 STO

Contents:

1.Setting personal objectives -- 2.Understanding human motivation -- 3.Asking the right questions -- 4.Matching your ideas to their needs -- 5.Developing the relationship -- 6.Understanding non-verbal communication -- 7.Applying the power of personality -- 8.Choosing the right approach -- 9.Handling resistance -- 10.Obtaining a decision -- 11.Influencing groups -- 12.Influencing on the telephone -- 13.Writing to win.

Summary: The power to persuade is a fundamental skill required by managers, who spend much of their time communicating. The author describes this book as a "do-it-yourself influencing kit", helping you find the techniques which will work for you.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	808 STO (Browse shelf(Opens below))	1	Available		203769
Long Loan	TUS: Midlands, Main Library Athlone General Lending	808 STO (Browse shelf(Opens below))	1	Available		203768

Includes bibliographical references and index.

The power to persuade is a fundamental skill required by managers, who spend much of their time communicating. The author describes this book as a "do-it-yourself influencing kit", helping you find the techniques which will work for you.