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Entrepreneurship / William Bygrave, Andrew Zacharakis.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley ; Chichester : John Wiley [distributor], c2008.Description: xviii, 613 p. : ill., ports. ; 26 cmISBN:
  • 9780471755456 (pbk.) :
  • 9780471755456 (pbk.) :
Subject(s): DDC classification:
  • 338.04 BYG
LOC classification:
  • HD62.5 .B938 2008
Contents:
1.The power of entrepreneurship -- 2.The entrepreneurial process -- 3.Opportunity recognition, shaping, and reshaping -- 4.Understanding your business model and developing your strategy -- 5.Entrepreneurial marketing -- 6.Building the founding team -- 7.The business planning process -- 8.Building your pro-forma financial statements -- 9.Financing entrepreneurial ventures worldwide -- 10.Raising money for starting and growing businesses -- 11.Debt and other forms of financing -- 12.Legal and tax issues -- 13.Intellectual property -- 14.Entrepreneurial growth.
Summary: How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.04 BYG (Browse shelf(Opens below)) 1 Available 203664

Includes indexes.

Includes bibliographical references and index.

1.The power of entrepreneurship -- 2.The entrepreneurial process -- 3.Opportunity recognition, shaping, and reshaping -- 4.Understanding your business model and developing your strategy -- 5.Entrepreneurial marketing -- 6.Building the founding team -- 7.The business planning process -- 8.Building your pro-forma financial statements -- 9.Financing entrepreneurial ventures worldwide -- 10.Raising money for starting and growing businesses -- 11.Debt and other forms of financing -- 12.Legal and tax issues -- 13.Intellectual property -- 14.Entrepreneurial growth.

How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results.

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