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Managerial economics / William Boyes.

By: Material type: TextTextPublication details: Boston, Mass. : Houghton Mifflin ; London : Hi Marketing [distributor], 2003.Description: 768 pISBN:
  • 9780395828359 (hbk.) :
  • 039582835X
Subject(s): DDC classification:
  • 338.5 BOY
LOC classification:
  • HD30.22
Incomplete contents:
1.Economics and foundation -- 2.Exchange, efficiency, and market s-- 3.Performance -- Demand -- 5.Costs -- 6.Profit maximization: seeking competitive advantage -- 7.Creating barriers to entry -- 8.Price strategies -- 9.The new economy -- 10.The firm\'s architecture: organization and corporate culture -- 11.Personnel and compensation -- 12.Capital allocation: real optioins -- 13.Strategic behvior: the theory of games -- 14.Globalization -- 15.Government and business -- 16.Strategy and management --
Summary: Introducing non-majors to the power of economics in business decision-making, this text examines price theory, organizational behaviour, strategic management, human resource management and emerging issues such as game theory and information economics.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.5 BOY (Browse shelf(Opens below)) 1 Available 204882
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.5 BOY (Browse shelf(Opens below)) 1 Available 204884
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.5 BOY (Browse shelf(Opens below)) 1 Checked out 22/05/2023 204883
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.5 BOY (Browse shelf(Opens below)) 1 Available 201742

Includes bibliographical references and index.

1.Economics and foundation -- 2.Exchange, efficiency, and market s-- 3.Performance -- Demand -- 5.Costs -- 6.Profit maximization: seeking competitive advantage -- 7.Creating barriers to entry -- 8.Price strategies -- 9.The new economy -- 10.The firm\'s architecture: organization and corporate culture -- 11.Personnel and compensation -- 12.Capital allocation: real optioins -- 13.Strategic behvior: the theory of games -- 14.Globalization -- 15.Government and business -- 16.Strategy and management --

Introducing non-majors to the power of economics in business decision-making, this text examines price theory, organizational behaviour, strategic management, human resource management and emerging issues such as game theory and information economics.

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