Harvard Business Review on marketing.
Material type: TextSeries: Harvard Business Review paperback seriesPublication details: Boston, MA. Harvard Business Review, 2002.Description: 182p.; 21cmISBN:- 9871578518040
- 658.8 HAR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HAR (Browse shelf(Opens below)) | 1 | Available | 201779 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HAR (Browse shelf(Opens below)) | 1 | Available | 201777 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HAR (Browse shelf(Opens below)) | 1 | Available | 201778 |
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Includes index.
The brand report card -- Bring a dying brand back to life -- How to fight a price war -- Contextual marketing : the real business of the internet -- The lure of global branding -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they\'ll love it) -- Boost your marketing ROI with experimental design.