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Harvard Business Review on marketing.

Contributor(s): Material type: TextTextSeries: Harvard Business Review paperback seriesPublication details: Boston, MA. Harvard Business Review, 2002.Description: 182p.; 21cmISBN:
  • 9871578518040
Subject(s): DDC classification:
  • 658.8 HAR
Incomplete contents:
The brand report card -- Bring a dying brand back to life -- How to fight a price war -- Contextual marketing : the real business of the internet -- The lure of global branding -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they\'ll love it) -- Boost your marketing ROI with experimental design.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HAR (Browse shelf(Opens below)) 1 Available 201779
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HAR (Browse shelf(Opens below)) 1 Available 201777
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HAR (Browse shelf(Opens below)) 1 Available 201778

Includes index.

The brand report card -- Bring a dying brand back to life -- How to fight a price war -- Contextual marketing : the real business of the internet -- The lure of global branding -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they\'ll love it) -- Boost your marketing ROI with experimental design.

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