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Research methods for business : a skill-building approach / Uma Sekaran.

By: Material type: TextTextPublication details: New York : Wiley, c2003.Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cmISBN:
  • 9780471203667 (hbk.) :
  • 0471384488(WIE) :
Subject(s): DDC classification:
  • 658.0072 SEK
LOC classification:
  • HD30.4
Incomplete contents:
Chapter 1. Introduction to Research. Chapter 2. Scientific Investigation. Chapter 3. Technology and Business Research. Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. Chapter 6. The Research Process: Step 6: Elements of Research Design. Chapter 7. Experimental Designs. Chapter 8. Measurement of Variables: Operational Definition and Scales. Chapter 9. Measurement: Scaling, Reliability, Validity. Chapter 10. Data Collection Methods. Chapter 11. Sampling. Chapter 12. Data Analysis and Interpretation. Chapter 13. The Research Report. Chapter 14. Managerial Decision Making and Research. Module: A Refresher on Some Statistical Terms and Tests.
Summary: This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.0072 SEK (Browse shelf(Opens below)) 1 Available 201514

Previous ed.: 2000.

Includes bibliographical references (p. 426-431) and index.

Chapter 1. Introduction to Research. Chapter 2. Scientific Investigation. Chapter 3. Technology and Business Research. Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. Chapter 6. The Research Process: Step 6: Elements of Research Design. Chapter 7. Experimental Designs. Chapter 8. Measurement of Variables: Operational Definition and Scales. Chapter 9. Measurement: Scaling, Reliability, Validity. Chapter 10. Data Collection Methods. Chapter 11. Sampling. Chapter 12. Data Analysis and Interpretation. Chapter 13. The Research Report. Chapter 14. Managerial Decision Making and Research. Module: A Refresher on Some Statistical Terms and Tests.

This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects.

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