Management mistakes and successes / Robert F. Hartley.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780471662020 (pbk.) :
- 047166202X (pbk.)
- 658.4 HAR
- HD38 .H3488 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4 HAR (Browse shelf(Opens below)) | 1 | Available | 201564 |
Previous ed.: 2003.
Includes bibliographical references and index.
Chapter 1. -- Part 1.Managing chanage and crises -- Chapter 2.McDonald\'s struggles with maturity -- Chapter 3.Ill-handling the Firestone/Ford Explorer -- Chapter 4.Perrier - overresponding to a crisis -- Chapter 5.Al Dunlap Savages Scott Paper and Sunbeam -- Chapter 6.Johnson & Johnson\'s Tylenol scare: the classic masterpiece in crisis management -- Part II: Risks in merger mania -- Chapter 7.Snapple: overspending for an acquisition -- Chapter 8.DaimlerChrysler: Blatant misrepresentation -- Chapter 9.Newell Rubbermaid: a sour acquisition -- Chapter 10.Hewlett-Packagrd\'s merger with Compaq -- Part III: Planning -- Chapter 11.Euro Disney: Bungling a successful format -- Chapter 12.Coca Cola versus Pepsi: move and countermove -- Chapter 13.Philip Morris (now Altria) changes an enduring strategy -- Chapter 14.Vanguard: success in taking the road less traveled -- Part IV: Executing -- Chapter 15.Boeing loses industry dominance to airbus -- Chapter 16.Harley Davidson: success through a mystique -- Chapter 17.Continental airlines: executing a recovery -- Chapter 18.Dell Computer: rising to dominate the pc market -- Part V.Controlling -- Chapter 19.United way: where were the controls? -- Chapter 20.Maytags: misplaced trust with a foreign subsidary -- Chapter 21.MetLife: Deceptive sales tactics - condoned or poorly controlled? Part VI.Entrepreneurial adventures -- Chapter 22.Boston Beer - revisied -- Chapter 23.OfficeMax: to the end -- Chapter 24.What can be learned?
Written with business students in mind, this book provides a set of well known case studies of real companies & their successes & failures. The students are urged to follow these examples in the safety of the classroom to gain useful knowledge & skills.