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The importance of being branded : an Irish perspective / John Fanning.

By: Material type: TextTextPublication details: Dublin : Liffey Press, 2006.Description: ix, 345 p. : ill. ; 24 cmISBN:
  • 9781904148937 (pbk.)
  • 190414893X (pbk.)
Subject(s): DDC classification:
  • 658.827 FAN
Incomplete contents:
The history and development of branding Brands and branding: an overview Why brands? The three ages of branding How to build a strong brand Building strong brands (1): the strategy Building strong brands (2): Communicating the message Insights, insights, any old insights Two hardy annuals: brand extension and brand valuation Branding in Ireland: four critical issues Consumer goods branding: is there any future? Service brands: is there any hope? Branding Ireland: is there any point? The future of branding: what next The myth of the manipulated consumer The future of branding Six cultural contradictions in twenty-first-century Ireland.
Summary: The critical importance of brand management in business success is universally acknowledged. This book covers topics like the Three Ages of Branding, How to Build a Strong Brand, the Four Critical Brand Issues Facing Irish Managers, the Myth of the Manipulated Consumer, the Six Cultural Contradictions in 21st Century Ireland, and much more.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 FAN (Browse shelf(Opens below)) 1 Checked out 13/01/2020 201678

Includes bibliographical references and index.

The history and development of branding Brands and branding: an overview Why brands? The three ages of branding How to build a strong brand Building strong brands (1): the strategy Building strong brands (2): Communicating the message Insights, insights, any old insights Two hardy annuals: brand extension and brand valuation Branding in Ireland: four critical issues Consumer goods branding: is there any future? Service brands: is there any hope? Branding Ireland: is there any point? The future of branding: what next The myth of the manipulated consumer The future of branding Six cultural contradictions in twenty-first-century Ireland.

The critical importance of brand management in business success is universally acknowledged. This book covers topics like the Three Ages of Branding, How to Build a Strong Brand, the Four Critical Brand Issues Facing Irish Managers, the Myth of the Manipulated Consumer, the Six Cultural Contradictions in 21st Century Ireland, and much more.

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