The importance of being branded : an Irish perspective / John Fanning.
Material type: TextPublication details: Dublin : Liffey Press, 2006.Description: ix, 345 p. : ill. ; 24 cmISBN:- 9781904148937 (pbk.)
- 190414893X (pbk.)
- 658.827 FAN
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 FAN (Browse shelf(Opens below)) | 1 | Checked out | 13/01/2020 | 201678 |
Includes bibliographical references and index.
The history and development of branding Brands and branding: an overview Why brands? The three ages of branding How to build a strong brand Building strong brands (1): the strategy Building strong brands (2): Communicating the message Insights, insights, any old insights Two hardy annuals: brand extension and brand valuation Branding in Ireland: four critical issues Consumer goods branding: is there any future? Service brands: is there any hope? Branding Ireland: is there any point? The future of branding: what next The myth of the manipulated consumer The future of branding Six cultural contradictions in twenty-first-century Ireland.
The critical importance of brand management in business success is universally acknowledged. This book covers topics like the Three Ages of Branding, How to Build a Strong Brand, the Four Critical Brand Issues Facing Irish Managers, the Myth of the Manipulated Consumer, the Six Cultural Contradictions in 21st Century Ireland, and much more.