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Mail and Internet surveys : the tailored design method / Don A. Dillman.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley ; Chichester : John Wiley [distributor], c2007.Edition: 2nd edDescription: xviii, 523 p. : ill. ; 25 cmISBN:
  • 9780470038567 (hbk.) :
  • 9780470038567
Subject(s): DDC classification:
  • 300.723 DIL
LOC classification:
  • H62
Contents:
1.Introduction to tailored design -- 2.Writing questions -- 3.Constructing the questionnaire -- 4.Survey implementation -- 5.Reduction of coverage and sampling errors -- 6.Mixed-mode surveys -- 7.Alternative questionnaire delivery: in person, to groups, and through publications -- 8.When time is critical: diary, customer satisfaction, and election forecast surveys -- 9.Household and individual person surveys by Government -- 10.Surveys of businesses and other organizations -- 11.Internet and interactive voice response surveys -- 12.Optical scanning and imaging, and the futrue of self-administered surveys.
Summary: For students, researchers and professionals in all fields who need to effectively plan and conduct surveys, this classic text has been updated to include guidelines on electronic survey methods.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 300.723 DIL (Browse shelf(Opens below)) 1 Available 203595

Previous ed.: 2000.

Includes bibliographical references and index.

1.Introduction to tailored design -- 2.Writing questions -- 3.Constructing the questionnaire -- 4.Survey implementation -- 5.Reduction of coverage and sampling errors -- 6.Mixed-mode surveys -- 7.Alternative questionnaire delivery: in person, to groups, and through publications -- 8.When time is critical: diary, customer satisfaction, and election forecast surveys -- 9.Household and individual person surveys by Government -- 10.Surveys of businesses and other organizations -- 11.Internet and interactive voice response surveys -- 12.Optical scanning and imaging, and the futrue of self-administered surveys.

For students, researchers and professionals in all fields who need to effectively plan and conduct surveys, this classic text has been updated to include guidelines on electronic survey methods.

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