Mail and Internet surveys : the tailored design method / Don A. Dillman.
Material type: TextPublication details: Hoboken, N.J. : John Wiley ; Chichester : John Wiley [distributor], c2007.Edition: 2nd edDescription: xviii, 523 p. : ill. ; 25 cmISBN:- 9780470038567 (hbk.) :
- 9780470038567
- 300.723 DIL
- H62
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 300.723 DIL (Browse shelf(Opens below)) | 1 | Available | 203595 |
Previous ed.: 2000.
Includes bibliographical references and index.
1.Introduction to tailored design -- 2.Writing questions -- 3.Constructing the questionnaire -- 4.Survey implementation -- 5.Reduction of coverage and sampling errors -- 6.Mixed-mode surveys -- 7.Alternative questionnaire delivery: in person, to groups, and through publications -- 8.When time is critical: diary, customer satisfaction, and election forecast surveys -- 9.Household and individual person surveys by Government -- 10.Surveys of businesses and other organizations -- 11.Internet and interactive voice response surveys -- 12.Optical scanning and imaging, and the futrue of self-administered surveys.
For students, researchers and professionals in all fields who need to effectively plan and conduct surveys, this classic text has been updated to include guidelines on electronic survey methods.