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Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.

By: Contributor(s): Material type: TextTextPublication details: Hoboken : Wiley, 2013.Description: viii, 216 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5414 .K667 2013
Online resources:
Contents:
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.

Includes index.

Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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