MARC details
000 -LEADER |
fixed length control field |
01346nam a2200373Ia 4500 |
001 - CONTROL NUMBER |
control field |
EBC706779 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MiAaPQ |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101202s2011 enka sb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
Canceled/invalid LC control number |
2010050393 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
0470669977 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9780470669976 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9780470670163 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC706779 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL706779 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaPaEBR)ebr10510522 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaONFJC)MIL337173 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)755982651 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.M255 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McDonald, Malcolm. |
245 10 - TITLE STATEMENT |
Title |
Marketing plans |
Medium |
[electronic resource] : |
Remainder of title |
how to prepare them, how to use them / |
Statement of responsibility, etc. |
Malcolm McDonald, Hugh Wilson. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chichester, West Sussex, U.K. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 573 p. : |
Other physical details |
ill. (some col.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Planning. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wilson, Hugh, |
Dates associated with a name |
1962- |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=706779">http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=706779</a> |
Public note |
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