MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02510nam a2200361u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0001049267 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970423s1997 enkabh || 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136066828 (pbk) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136066828 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJK |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 KEE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of global marketing / |
| Statement of responsibility, etc. |
Warren J. Keegan, Mark C. Green. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice-Hall International ; |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Prentice-Hall International (UK), |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 421p. : |
| Other physical details |
ill. (some col.), facsims. (some col.), col. maps ; |
| Dimensions |
26cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I; 1. Introduction to global marketing -- Part II The Gobal Marketing Environmant; 2. The global economic environmant -- 3. Regional market characteristics -- 4. Social and cultural environmaents -- 5. The political, legal, and regulatory environments -- 6. The global financial environment and foreign exchange decisions -- 7. Global marketing information systems and research -- Part III Global Strategy; 8. Going gobal: segmentation, targeting and sourcing decisions -- 9. Sourcing strategies: Exporting and importing -- 10. Global market entry strategies: licensing, joint ventures, and ownership -- 11. Cooperative strategies and global stategic partnerships -- 12. Strategic elements of competitive advantage -- Part IV The global marketing mix; 13. Product decisions --14. Pricing decisions -- 15. Global marketing channels and physical distribution -- 16. Gobal marketing communications decisions: Advertising, public relations, sales promation, and personal selling -- Part V Implementation of global marketing strategy; 17. Leading, Organizing, and controlling the gobal marketing effirt -- 18 The future of global marketing -- Glossary |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Designed for undergraduates, this text provides an introduction to the field of global marketing. The authors integrate relevant real-world cases, vignettes and boxed features. A supplements package accompanies the text. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| -- |
Case studies |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Mark C. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10039636 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |