MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02316nam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0000755987 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960111s1997 enkahb f 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96016019 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132276535 (pbk.) : |
| Terms of availability |
£20.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132276534 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80094 SAK |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
European casebook on principles of marketing / |
| Statement of responsibility, etc. |
edited by Jim Saker and Gareth Smith. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 258p., [12]p. of plates : |
| Other physical details |
ill., facsims., map ; |
| Dimensions |
24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The European casebook series on management |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The European casebook series on management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Using marketing cases -- 1.Polo mints. Gareth Smith and John Saunders -- 2.Virgina Atlantic Airwasy: ten years after Panteþ Denoyelle -- 3.Midelectric Ltd.: a market electrified. Timo Ranta -- 4.Project Gemini. Margaret Bruce and Barny Morris -- 5.Victoria Fruit: going bananas?. Ilya Girson and Vitaly Cherenkov -- 6.Nivea Sun. Sabine Keuster, Bruce Hardie and Patrick Barwise -- 7.GEDAS Ltd. Mike Elsas, Walter van Waterschoot and Liesbeth Wuyts -- 8.Marks & Spencer. Maureen Whitehead -- 9.ABB transportation Ltd.: Waiting for a train. Richard Blundel -- 10.Sport-Trac Ltd -- 11.Guiness Peat Aviation: The global flotation that failed. Brenda Cullen -- 12.Gatorade. Tiziano Vescovi -- 13.Magnum. Frans A. Kense -- 14.IKEA. Maureen Whitehead -- 15.Carlsberg Ice Beer. Ian Wilson. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book presents up-to-date case material on events and issues of critical importance to European corporations and managers. Logically structured to cover all areas of marketing, the book includes companies such as Nivea, IKEA and Carlsberg. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Europe |
| General subdivision |
Case studies |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saker, Jim. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Gareth. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
European casebook series in management. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10038218 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |