Marketing today / (Record no. 702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02028pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm31661264 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170814180033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941118s1995 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94045430 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132030012 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 OLI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oliver, Gordon, |
| Dates associated with a name | 1941- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing today / |
| Statement of responsibility, etc. | Gordon Oliver. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 575 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1.the role of marketing -- Chapter 2.consumer psychology -- Chapter 3.social influences on buyer behaviour -- Chapter 4.models of buyer behaviour -- Chapter 5.organisational buying behaviour -- Chapter 6.segmentation and positioning -- Chapter 7.Marketing research -- Chapter 8.sales forecasting and market potential -- Chapter 9.developing marketing strategy -- Chapter 10.competitive strategies -- Chapter 11.marketing planning and implementation -- Chapter 12.product planning -- Chapter 13.planning new and mature products -- Chapter 14.market testing -- Chapter 15.promotion planning -- Chapter 16.advertising objectives and assessment -- Chapter 17.planning advertising and sales promotion -- Chapter 18. salesforce planning -- Chapter 19.salesforce motivation and control -- Chapter 20.channel structure and conduct -- Chapter 21.channel and distribution planning -- Chapter 22.price planning -- Chapter 23.international marketing Joe Penn -- Chapter 24.the broader applicaion of marketing Richard Christy -- Chapter 25.organisating and appraising marketing operations -- Chapter 26.challenges to marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10038103 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 3 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 26 | 4 | 658.8 OLI | 107151 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |