MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02492nam a2200337uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0000359920 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950509s1995 enka || 001 ||eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
94044927 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130653437 (pbk) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130653438 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkOxU |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradley, Frank, |
| Dates associated with a name |
1942- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
providing, communicating and delivering value / |
| Statement of responsibility, etc. |
Frank Bradley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 990 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part A. Identify Society and Customer Values -- Chapter 1.Marketing in society -- Chapter 2.Scope of marketing management -- Chapter 3.Analytical methods in marketing -- Chapter 4.Understanding the marketing environment. Part B. Select the Value for Markets, Customers and Competitors -- Chapter 5.Analysis of markets -- Chapter 6.Understanding consumer markets -- Chapter 7.Understanding organizational markets -- Chapter 8.Understanding and analyzing competitors -- Chapter 9.Informing marketing decisions. Part C. Provide Value for Customers -- Chapter 10.Product and service marketing decisions -- Chapter 11.Developing new products and services -- Chapter 12.Brand management decisions -- Chapter 13.Pricing decisions and methods. Part D. Communicate the Value to Customers -- Chapter 14.Marketing communications; advertising and public relations -- Chapter 15.Direct marketing -- Chapter 16.Personal selling. Part E. Deliver the Value to Customers -- Chapter 17.Managing distribution channels -- Chapter 18.Managing market logistics -- Chapter 19.Sales promotion. Part F. Planning, Implementation and Performance in Marketing Management -- Chapter 20.Marketing planning -- Chapter 21.Marketing implementation, performance and control. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10037391 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
3 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |