MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01907nam a2200337uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0000583697 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923142033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950606s1995 enka || 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333625866 (cased) : |
| Terms of availability |
£40.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333625873 (pbk) : |
| Terms of availability |
£12.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333625870 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkOxU |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 CHR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Christopher, Martin. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introductory text / |
| Statement of responsibility, etc. |
Martin Christopher and Malcolm McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Basingstoke : |
| Name of publisher, distributor, etc. |
Macmillan Business, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 336 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.Introduction: marketing's role in the organisation -- 2.Managing marketing -- 3.Relationship marketing -- 4.Buyer behaviour -- 5.Market segmentaiton -- 6.Scanning the environment -- 7.Competitive analysis and stragegy -- 8.The marketing audit -- 9.Product management -- 10.Product strategy -- 11.Branding -- 12.Pricing strategy -- 13.Communications strategy -- 14.Sales force strategy -- 15.Managing the sales force -- 16.Marketing channel strategy -- 17.Distribution and logistics strategy -- 18.Customer retention strategies -- 19.Customer service strategy -- 20.Marketing planning -- 21.Organisation and control of marketing. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Examines the role that marketing plays in guiding corporate strategy in the process of binding the customer to the organization. This text looks at the marketing assets of a business, from corporate-image brand names, sales and distribution networks to supplier and customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm, |
| Dates associated with a name |
1938- |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10278151 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
4 |
| Cataloger's initials, CIN (RLIN) |
041012 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |