MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02553nam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0002597491 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923142019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000814r20012000mauah f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780395962442 (pbk.) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0395962447 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.D477 2000 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 DIB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally, |
| Dates associated with a name |
1963- |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
concepts and strategies / |
| Statement of responsibility, etc. |
Sally Dibb ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Houghton Mifflin, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 876p. : |
| Other physical details |
ill. (some col.), col. facsims. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Marketing Defined -- Chapter 1.An overview of the marketing concept -- Chapter 2.The marketing environment -- Chapter 3.Marketing in international markets. Part 2. Understanding and Targeting Markets -- Chapter 4.Consumer buying behaviour -- Chapter 5.Organisational markets and business-to-business buying behaviour -- Chapter 6.Marketing research and information systems -- Chapter 7.Segmenting markets, targeting and positioning. Part 3. Product, Packaging and Service Decisions -- Chapter 8.product decisions -- Chapter 9.Branding and packaging -- Chapter 10.Developing and managing products -- Chapter 11.The marketing of services. Part 4. Place (Distribution and Channel) Decisions -- Chapter 12.Marketing concepts -- Chapter 13.Wholesalers, distributors and physical distribution -- Chapter 14.Retailing. Part 5. Promotion Decisions -- Chapter 15.Promotion -- Chapter 16.Advertising, public relations and sponsorship -- Chapter 17.Personal selling, sales promotion, direct mail, the internet adn direct marketing. Part 6. Pricing Decisions -- Chapter 18.Pricing concepts -- Chapter 19.Setting prices. Part 7. Manipulating the Marketing Mix -- Chapter 20.Modifying the marketing mix for various markets. Part 8. Marketing Management -- Chapter 21.Marketing strategy -- Chapter 22.Marketing planning and forecasting sales potential -- Chapter 23.Implementing strategies, internal marketing relationship and measuring performance -- Chapter 24.Marketing ethics and social responsibility. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10272227 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
7 |
| Cataloger's initials, CIN (RLIN) |
041006 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |