MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02562nam a22003978a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0002858476 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010514s2001 enka f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2001036285 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273655718 (pbk.) : |
| Terms of availability |
£31.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
027365571X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradley, Frank, |
| Dates associated with a name |
1942- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing strategy / |
| Statement of responsibility, etc. |
Frank Bradley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Pearson Education, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
504p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: London: Prentice Hall, 1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. International marketing strategy scope and framework -- Chapter 1 Scope of international marketing strategy -- Chapter 2 Analytical framework for international marketing -- Part 2. Environment of international marketing; 3. Company resources and capabilities -- 4. Analysis of international competitors -- 5 Culture in international marketing -- 6. Creating competitive advantage -- 7. Coping with political risk and uncertainty -- 8. Profiling international product markets -- 9. Vision and strategy for international markets -- Part 3 International marketing strategy; 10. the consumer products firm -- 11. The industrial products firm --12. the services firm -- Part 4. international market entry strategies; 13. Generic international market entry stategies -- 14 Exporting -- 15. Strategic alliances -- 16. Foreign direct investment -- Part 5. Stategic alignment and proformance in international marketing -- 17. Channels of international distribution -- 18. Pricing in international markets --19. International marketing negotiations -- 20. Assessing international marketing proformance |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This new edition features new chapters on vision and strategy for international markets, and pricing in international markets. It also includes more real world examples of company globalisation issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10228895 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
1 |
| Cataloging date |
070307 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
58.36 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2002-05-20 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2002-06-24 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
daw |
| Language |
eng |
| Volumes |
0 |
| Millennium order record number |
.o10003915 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Foreign currency |
stg34.99 |
| Selector |
Brenda Flaherty |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
020520 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |