MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02618nam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0002979849 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010824s2002 njuahc b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130407917 (hbk.) : |
| Terms of availability |
�32.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130407917 |
| Terms of availability |
�49.83 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GV716 |
| Item number |
.S42 2002 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
SPO |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
S |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.19796 SHA |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.19796 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shank, Matthew D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sports marketing : |
| Remainder of title |
a strategic perspective / |
| Statement of responsibility, etc. |
Matthew D. Shank. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[2nd ed.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 613p. : |
| Other physical details |
ill., facsims., ports. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. CONTINGENCY FRAMEWORK FOR STRATEGIC SPORTS MARKETING; 1. Emergence of Sports Marketing -- 2. Overview of the Contingency Framework for Strategic Sports Marketing -- 3. External and Internal Contingencies --Part II. PLANNING FOR MARKET SELECTION DECISIONS; 4. Tools for Understanding Sports Consumers -- 5. Understanding Participants as Consumers -- 6. Understanding Spectators as Consumers -- 7. Segmentation, Targeting and Positioning Part III. PLANNING THE SPORTS MARKETING MIX -- 8. Sports Products/Service Concepts -- 9. Developing and Managing Sports Products/Services -- 10. Promotion Concepts -- 11. Promotion Mix Elements -- 12. Sponsorship Programs -- 13. Distribution Concepts -- 14. Pricing Concepts -- 15. Developing a Pricing Strategy -- Part IV; IMPLEMENTING AND CONTROLLING THE STRATEGIC SPORTS MARKETING PROCESS; 16. Implementing and Controlling the Strategic Sports Marketing Process. Appendix A. Careers in Sports Marketing. Appendix B. Internet Addresses of Interest. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| Geographic subdivision |
United States |
| General subdivision |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sport. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality & service industries |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports & active outdoor recreation |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10223873 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
020131 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |