MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02481nam a22003618a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0001044755 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960821s1996 enka f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96038336 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077091750 (pbk.) : |
| Terms of availability |
£21.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077091752 (paperback : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 CHI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chisnall, Peter M. |
| Fuller form of name |
(Peter Michael), |
| Dates associated with a name |
1925- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research. |
| Statement of responsibility, etc. |
Peter M. Chisnall. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
448p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1992. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. The nature of marketing research -- Chapter 2. Planning the research project -- Chapter 3. Secondary data -- Chapter 4. Sampling -- Chapter 5. Surveys -- Chapter 6. Measurement and scaling -- Chapter 7. Questionnaires -- Chapter 8. Qualitive research -- Chapter 9. Observations and experiments -- Chapter 10. Quantitative data analysis -- Chapter 11. Qualitative data analysis -- Chapter 12. Reports and their presentation -- Chapter 13. Applied marketing research -- Chapter 14. Marketing research settings: business -to- business and global -- Chapter 15. Marketing decision-support system |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 General introduction: role and development of marketing research; Part 2 Basic techniques: Chapter 2. methodologies of marketing research -- Chapter 3. introduction to sampling -- Chapter 4. types of sampling -- Chapter 5. characteristics of sampling -- Chapter 6. questionnaires -- Chapter 7. interviewing -- Chapter 8. qualitative research and attitude research -- Part 3 Specific research applications: Chapter 9. continuous marketing research -- Chapter 10. test marketing -- Chapter 11. advertising research -- Chapter 12. industrial marketing research -- Chapter 13. international marketing research -- Chapter 14. marketing research for services -- Part 4 Data handling and interpretation -- Chapter 15. statistical analysis -- Chapter 16. final stages of the survey -- Appendix: case study - financial services marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10032630 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |