Basic marketing research / (Record no. 4953)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02252 am a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970626 1996 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030168872 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 CHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. Jr.. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research / |
| Statement of responsibility, etc. | Gilbert A. Churchill, Jr.. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth, Tx. : |
| Name of publisher, distributor, etc. | The Dryden Bress, Harcourt Brace College Publishers, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 863p. : |
| Other physical details | ill. (col.); red/white, pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Introduction to marketing research and problem definition -- Chapter 1 role of market research -- chapter 2. gathering marketing intelligence -- Chapter 4. problem formulation -- part 2. research design types of research design and exploratory research -- Chapter 6. descriptive and casual research designs -- Part 3. Data collection methods -- Chapter 7. secondary data -- chapter 8. standardized marketing information services -- Chapter 9. collecting primary data -- Chapter 10. Collecting Information by questionnaire -- Chapter 11. Collecting information by observation -- part 4. data collectiion forms -- chapter 12. designing the questionnair or observation form -- Chapter 13. Measurement basics -- Chapter 14. Measuring attitudes, perceptions and preference -- Part 5. Sampling and data collection -- Chapter 15.Types of samples and simple random sampling -- chapter 16. stratified and cluster sampling -- Chapter 17. Sample size -- Chapter 18. Collecting the data: Feild procedures and nonsampling errors -- Part 6. Data Analysis -- Chapter 19. Data Analysis: preliminary steps -- Chapter 20. Data Analysis: examining differences -- Chapter 21. Data Analysis: Investigating associations |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10185318 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 4 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 12/09/2001 | 31.00 | 12 | 658.83 CHU | 108017 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 12/09/2001 | 31.00 | 10 | 658.83 CHU | 108016 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 12/09/2001 | 31.00 | 21 | 3 | 658.83 CHU | 108015 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 12/09/2001 | 31.00 | 18 | 1 | 658.83 CHU | 108018 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |