The marketing plan : (Record no. 3252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00798nam a2200253Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm32730196 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171202151524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950629s1994 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750606789 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EUN |
| Transcribing agency | EUN |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 9 (RLIN) | 1215 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing plan : |
| Remainder of title | a pictorial guide for managers / |
| Statement of responsibility, etc. | Malcolm H.B. McDonald and Peter Morris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford, England : |
| Name of publisher, distributor, etc. | Butterworth Heinemann, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 96 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 1218 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morris, Peter, |
| Dates associated with a name | 1937- |
| 9 (RLIN) | 1219 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10095342 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | n |
| -- | - |
| -- | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 11/09/2001 | 31.00 | 3 | 658.802 MCD | 107718 | 11/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |