MARC details
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04143nam a2200793 i 4500 |
| 001 - CONTROL NUMBER |
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EBC4189526 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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151201s2015 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631573705 |
| Qualifying information |
e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781631573699 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC4189526 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL4189526 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaPaEBR)ebr11129158 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaONFJC)MIL879363 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)939264365 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5416.5 |
| Item number |
.M275 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.816 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Marburger, Daniel R., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Innovative pricing strategies to increase profits / |
| Statement of responsibility, etc. |
Daniel Marburger. |
| Medium |
[electronic resource] |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (x, 148 pages) |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Economics collection, |
| International Standard Serial Number |
2163-7628 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 137-144) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on December 1, 2015). |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Pricing. |
| 9 (RLIN) |
393 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Open price system. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet auctions. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Bundling |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
common value auction |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
consumer surplus |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Dutch auction |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
dynamic pricing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
e-commerce |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
English auction |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
first-price sealed bid auction |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
online auctions |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
peak-load pricing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
price discrimination |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
price elasticity |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
price penetration |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
price skimming |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
pricing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
private value auction |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
quality choices |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
quantity discounts |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
reference price |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Robinson- Patman Act |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
second-price sealed bid auction |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
surge pricing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
two-part tariffs |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
tying |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
winner's curse |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
18 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| International Standard Book Number |
9781631573699 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Economics collection. |
| International Standard Serial Number |
2163-7628 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=4189526">https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=4189526</a> |
| Public note |
Click to View |