MARC details
| 000 -LEADER |
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04561nam a2200781 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC1596823 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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140125s2014 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606498972 |
| Qualifying information |
(e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781606498965 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)869630637 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00403089 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC1596823 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL1596823 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaPaEBR)ebr10830081 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFJC)MIL567874 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)869630637 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.5 |
| Item number |
.L684 2014 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowenstein, Michael W., |
| Dates associated with a name |
1942-, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customers inside, customers outside : |
| Remainder of title |
designing and succeeding with enterprise customer-centricity concepts, practices, and applications / |
| Statement of responsibility, etc. |
Michael W. Lowenstein. |
| Medium |
[electronic resource] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxi, 129 pages) : |
| Other physical details |
illustrations. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing strategy collection, |
| International Standard Serial Number |
2150-9662 |
| 500 ## - GENERAL NOTE |
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| General note |
Part of: 2013 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 125-126) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on January 25, 2014). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
4032 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
customer loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
customer centricity |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
customer experience |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
employee loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
employee ambassadorship |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
performance metrics |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
communication |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
corporate image and reputation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
customer data |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
big data |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
chief customer officer |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
word-of-mouth |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
trust |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
brand |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
loyalty program |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
customer complaints |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
advertising |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
leadership |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
relationships |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
18 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781606498965 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
2013 digital library. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing strategy collection. |
| International Standard Serial Number |
2150-9662 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1596823">https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1596823</a> |
| Public note |
Click to View |