MARC details
| 000 -LEADER |
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| fixed length control field |
04659nam a2200841 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC1097920 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130927s2013 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606495933 (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781606495926 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)859338136 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)swl00402761 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC1097920 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL1097920 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaPaEBR)ebr10767929 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFJC)MIL513397 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)857276857 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
G763 2013 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gronlund, Jay., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basics of branding : |
| Remainder of title |
a practical guide for managers / |
| Statement of responsibility, etc. |
Jay Gronlund. |
| Medium |
[electronic resource] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (x, 194 pages) |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing strategy collection, |
| International Standard Serial Number |
2150-9662 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Part of: 2013 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 187-188) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on September 27, 2013). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
basics of branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
positioning statement |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
emotional branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
consumer insights |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
corporate branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
global branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
country branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
market research |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
creativity |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ideation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
innovation model |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
brand names and logos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
B2B |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
business-to-business |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
value proposition |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
value pricing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
commoditization |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing and sales alignment |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
silos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
brand trust |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
brand architecture |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
personal branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
employer branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
brand equity |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
B2C |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
business-to-consumer |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
18 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781606495926 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
2013 digital library. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing strategy collection. |
| International Standard Serial Number |
2150-9662. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1097920">https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1097920</a> |
| Public note |
Click to View |