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Exploring marketing research. (Record no. 15879)

MARC details
000 -LEADER
fixed length control field	03244nam a2200445 a 4500
001 - CONTROL NUMBER
control field	BDZ0008639894
003 - CONTROL NUMBER IDENTIFIER
control field	StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180923145833.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090311s2010 ohua f 001\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780324788617 (pbk.) :
Terms of availability	£48.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780324788457 (Internet access card) :
Terms of availability	No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780324788617
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.Z54 2009
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code	KJSM
Source	thema
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83 ZIK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Zikmund, William G.
245 10 - TITLE STATEMENT
Title	Exploring marketing research.
250 ## - EDITION STATEMENT
Edition statement	10th ed., International ed. /
Remainder of edition statement	William G. Zikmund, Barry J. Babin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	[Mason, Ohio?] :
Name of publisher, distributor, etc.	South-Western Cengage Learning,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	714 p. :
Other physical details	col. ill. ;
Dimensions	28 cm. +
Accompanying material	1 Internet access card
500 ## - GENERAL NOTE
General note	Previous ed.: 2007.
500 ## - GENERAL NOTE
General note	International ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Part I.Introduction -- 1.The role of marekting research -- 2.Information systems and knowledge management -- 3.The marekting research process -- 4.The human side of marketing research: organizational and ethical issues -- 5.Problem definition: jump-starting the research process -- 6.Qualitative research tools -- 7.Secondary data research in a digital age -- Part 3.Research designs for collecting primary data -- 8.Survey research: an overview -- 9.Survey research: basic methods of communication with respondents -- 10.Observation -- 11.Experimental research: an overview -- 12.Test-markets and experimental design -- Part 4.Measurement concepts -- 13.Measurement -- 14.Attitude measurement -- 15.Questionnaire design -- Part 5.Sampling and fieldwork -- 16.Sampling designs and sampling procedures -- 17.Determination of sample size: a review of statistical theory -- 18.Fieldwork -- Part 6.Data analysis and presentation -- 19.Editing and coding: transforming raw data into information --20.Basic data analysis: descriptive statistics -- 21.Univariate statistical analysis -- 23.Bivariate statistical analysis: measuresof association -- 24.Introducing multivariate data analysis -- 25.Communicating research results: research reports, oral presentation, and research follow-up -- Part 7.Comprehensive cases with computerized databases.
520 8# - SUMMARY, ETC.
Summary, etc.	Marketing research on the internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the internet has continued to shape the future of marketing research. This book reflects the changes in IT since the previous edition.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
General subdivision	Computer network resources
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketingforschung.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market research
Source of heading or term	thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Babin, Barry J.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a	170814
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	.b10446436
b	main
c	-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	0
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN)	main
Copies	1
Cataloging date	101123
Code1	-
Code2	-
Code3	-
Code4	-
Acquisition type - method of paying for the material	p
Claim – claiming activity	a
Estimated price	201.27
Form – physical form	b
Fund	none
Order date	2010-07-21
Order note	-
Order type	f
Receiving action	-
Received date	2010-11-23
Receiving location	a
Billing location	q
Status	a
Temporary shelving location	p
Vendor	cout
Language	eng
Country	enk
Volumes	0
Millennium order record number	.o10100507
961 ## - REQUESTOR & SELECTOR
Foreign currency	gbp174.27
Internal note	claim1 was sent 04-10-2010
Selector	Una
--	Order printed 21-07-2010 15:14
Locations	main
Funds	none
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN)	0
Cataloger's initials, CIN (RLIN)	100721
First Date, FD (RLIN)	m
Local	a
--	-
--	0

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			TUS: Midlands, Main Library	TUS: Midlands, Main Library	Athlone General Lending	23/11/2010	54.27			658.83 ZIK	00214178	12/07/2019	1	54.27	14/08/2017	Short Loan