MARC details
000 -LEADER |
fixed length control field |
04991nam a22004698a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0007568511 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923145824.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061208s2007 cau f b 001|0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780787986315 (hbk.) : |
Terms of availability |
£24.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0787986313 (Cloth) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0787986313 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780787986315 (Cloth) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HM263 |
Item number |
.A7864 2007 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 ARO |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aronson, Merry. |
245 14 - TITLE STATEMENT |
Title |
The public relations writer's handbook : |
Remainder of title |
the digital age / |
Statement of responsibility, etc. |
Merry Aronson, Don Spetner, Carol Ames. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
San Francisco, Calif. : |
Name of publisher, distributor, etc. |
Jossey-Bass ; |
Place of publication, distribution, etc. |
Chichester : |
Name of publisher, distributor, etc. |
John Wiley [distributor], |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
288 p. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: New York: Lexington, 2003. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Chapter 1: PUBLIC RELATIONS GOES DIGITAL -- A Few Words About the Truth -- A Few Words About Grammar -- E-Mail Is Not Private; E-Mail Is Forever -- A Few Words About Style -- Chapter Recap -- CH$Chapter 2: NEWS RELEASES, PHOTO CAPTIONS, AND MEDIA KITS -- Inverted-Pyramid News Style -- Trade Versus Consumer Press -- Adjusting Your Style: Consumer Versus Trade -- Before You Write -- Research -- Conforming to a Standard Style -- Content -- The Appointment Release -- The Product Release -- Lifestyle, Trend, and Survey Releases -- Localizing a National Release -- The Delayed or Feature-Style Lead -- Quotations -- Photos, Samples, and Review Copies -- Style and Form -- The Q&A -- Photos -- Media Kits -- Approvals -- Chapter Recap -- CH$Chapter 3: THE PITCH: CREATING MEDIA INTEREST -- Stage One: Analyze the Subject, and Identify the Target -- Stage Two: Call the Editor -- Stage Three: Write Your Pitch -- Stage Four: Follow Up -- Chapter Recap -- CH$Chapter 4: THE BIOGRAPHY AND BACKGROUNDER -- Biographies -- Obituaries -- Backgrounders -- Writing the Bio -- Fact Sheets -- Time Lines -- Bibliographies -- Chapter Recap -- CH$Chapter 5: SPEECH WRITING -- Speech Writing I: Eleven Steps -- Speech Writing II: Technical Guidelines -- Chapter Recap -- CH$Chapter 6: MULTIMEDIA AND POWERPOINT PRESENTATIONS -- Illuminating Difficult Subjects -- The Script -- Coordinating Text and Slides -- Impact and Continuity -- Putting It All Together: Rehearsal -- Audiovisual Presentations -- Chapter Recap -- CH$Chapter 7: WRITING FOR BROADCAST -- Pitch Letters and News Releases -- Creating Scripts for Electronic Media Kits -- Chapter Recap -- CH$Chapter 8: SPECIAL EVENTS -- News Conference -- Press Junket -- Publicity Tour -- Chapter Recap -- CH$Chapter 9: FINANCIAL WRITING -- Learn the Basics of Business -- Follow SEC Reporting Requirements -- Confidentiality and Insider Trading -- Regulation FD (Fair Disclosure) -- Investor Relations Department -- Plain English: The Official Style of the SEC -- Business Release -- Quarterly Earnings Release -- Quarterly Conference Call -- Annual Report -- Annual Meeting -- Chapter Recap -- CH$Chapter 10: PUBLICATIONS -- Editorial Considerations -- Newsletters -- Corporate Brochures -- Assigning Stories -- Establishing Editorial Guidelines -- Other Concerns: Format, Timeliness, Style, Approvals, and Copyright -- Production -- Files and File Copies -- Chapter Recap -- CH$Chapter 11: WRITING FOR THE INTERNET -- E-Mail, Instant Messaging, Paging, and Wireless Internet -- Web Sites -- Blogs and the Blogosphere -- Chapter Recap -- CH$Chapter 12: RESPONSIVE WRITING -- Letters to the Editor -- Web Responses -- Guest Editorials -- Chapter Recap -- CH$Chapter 13: CRISIS COMMUNICATIONS AND OFFICIAL STATEMENTS -- Official Statements -- Talking Points -- Crisis Media Plan -- Anticipating Needs in a Crisis -- Disclosure -- Crisis Releases -- Minimizing Negative Reports -- Threatened or ongoing litigation--chapter recap -- Chapter 14: PROGRAM WRITING: SELLING YOUR CONCEPT TO THE CLIENT--Structure of a public relations Program--Introduction or situation analysis--Objectives--Target audiences--Strategies--Activities--Management, staffing administration, tracking and evaluation--Budget--Recap--Appendix A--Appendix B. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This new edition includes the expertise of a seasoned PR writer and includes a wealth of information for dealing with PR in the 'digital age'. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public Relations |
General subdivision |
authorship |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
General subdivision |
Authorship |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Publicity. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Spetner, Don. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ames, Carol, |
Dates associated with a name |
1944- |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10444993 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
main |
Copies |
1 |
Cataloging date |
100713 |
Code1 |
- |
Code2 |
- |
Code3 |
- |
Code4 |
- |
Acquisition type - method of paying for the material |
p |
Claim – claiming activity |
- |
Estimated price |
32.91 |
Form – physical form |
b |
Fund |
none |
Order date |
2010-06-09 |
Order note |
- |
Order type |
f |
Receiving action |
- |
Received date |
2010-07-13 |
Receiving location |
a |
Billing location |
q |
Status |
a |
Temporary shelving location |
p |
Vendor |
star |
Language |
eng |
Country |
enk |
Volumes |
0 |
Millennium order record number |
.o10099037 |
961 ## - REQUESTOR & SELECTOR |
Selector |
Brenda Flaherty |
-- |
Order printed 09-06-2010 11:57 |
Locations |
main |
Funds |
none |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
100609 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
4 |