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The public relations writer's handbook : (Record no. 15749)

MARC details
000 -LEADER
fixed length control field 04991nam a22004698a 4500
001 - CONTROL NUMBER
control field BDZ0007568511
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180923145824.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061208s2007 cau f b 001|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780787986315 (hbk.) :
Terms of availability £24.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0787986313 (Cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0787986313
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780787986315 (Cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM263
Item number .A7864 2007
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
Source thema
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 ARO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aronson, Merry.
245 14 - TITLE STATEMENT
Title The public relations writer's handbook :
Remainder of title the digital age /
Statement of responsibility, etc. Merry Aronson, Don Spetner, Carol Ames.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San Francisco, Calif. :
Name of publisher, distributor, etc. Jossey-Bass ;
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. John Wiley [distributor],
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 288 p.
500 ## - GENERAL NOTE
General note Previous ed.: New York: Lexington, 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: PUBLIC RELATIONS GOES DIGITAL -- A Few Words About the Truth -- A Few Words About Grammar -- E-Mail Is Not Private; E-Mail Is Forever -- A Few Words About Style -- Chapter Recap -- CH$Chapter 2: NEWS RELEASES, PHOTO CAPTIONS, AND MEDIA KITS -- Inverted-Pyramid News Style -- Trade Versus Consumer Press -- Adjusting Your Style: Consumer Versus Trade -- Before You Write -- Research -- Conforming to a Standard Style -- Content -- The Appointment Release -- The Product Release -- Lifestyle, Trend, and Survey Releases -- Localizing a National Release -- The Delayed or Feature-Style Lead -- Quotations -- Photos, Samples, and Review Copies -- Style and Form -- The Q&A -- Photos -- Media Kits -- Approvals -- Chapter Recap -- CH$Chapter 3: THE PITCH: CREATING MEDIA INTEREST -- Stage One: Analyze the Subject, and Identify the Target -- Stage Two: Call the Editor -- Stage Three: Write Your Pitch -- Stage Four: Follow Up -- Chapter Recap -- CH$Chapter 4: THE BIOGRAPHY AND BACKGROUNDER -- Biographies -- Obituaries -- Backgrounders -- Writing the Bio -- Fact Sheets -- Time Lines -- Bibliographies -- Chapter Recap -- CH$Chapter 5: SPEECH WRITING -- Speech Writing I: Eleven Steps -- Speech Writing II: Technical Guidelines -- Chapter Recap -- CH$Chapter 6: MULTIMEDIA AND POWERPOINT PRESENTATIONS -- Illuminating Difficult Subjects -- The Script -- Coordinating Text and Slides -- Impact and Continuity -- Putting It All Together: Rehearsal -- Audiovisual Presentations -- Chapter Recap -- CH$Chapter 7: WRITING FOR BROADCAST -- Pitch Letters and News Releases -- Creating Scripts for Electronic Media Kits -- Chapter Recap -- CH$Chapter 8: SPECIAL EVENTS -- News Conference -- Press Junket -- Publicity Tour -- Chapter Recap -- CH$Chapter 9: FINANCIAL WRITING -- Learn the Basics of Business -- Follow SEC Reporting Requirements -- Confidentiality and Insider Trading -- Regulation FD (Fair Disclosure) -- Investor Relations Department -- Plain English: The Official Style of the SEC -- Business Release -- Quarterly Earnings Release -- Quarterly Conference Call -- Annual Report -- Annual Meeting -- Chapter Recap -- CH$Chapter 10: PUBLICATIONS -- Editorial Considerations -- Newsletters -- Corporate Brochures -- Assigning Stories -- Establishing Editorial Guidelines -- Other Concerns: Format, Timeliness, Style, Approvals, and Copyright -- Production -- Files and File Copies -- Chapter Recap -- CH$Chapter 11: WRITING FOR THE INTERNET -- E-Mail, Instant Messaging, Paging, and Wireless Internet -- Web Sites -- Blogs and the Blogosphere -- Chapter Recap -- CH$Chapter 12: RESPONSIVE WRITING -- Letters to the Editor -- Web Responses -- Guest Editorials -- Chapter Recap -- CH$Chapter 13: CRISIS COMMUNICATIONS AND OFFICIAL STATEMENTS -- Official Statements -- Talking Points -- Crisis Media Plan -- Anticipating Needs in a Crisis -- Disclosure -- Crisis Releases -- Minimizing Negative Reports -- Threatened or ongoing litigation--chapter recap -- Chapter 14: PROGRAM WRITING: SELLING YOUR CONCEPT TO THE CLIENT--Structure of a public relations Program--Introduction or situation analysis--Objectives--Target audiences--Strategies--Activities--Management, staffing administration, tracking and evaluation--Budget--Recap--Appendix A--Appendix B.
520 8# - SUMMARY, ETC.
Summary, etc. This new edition includes the expertise of a seasoned PR writer and includes a wealth of information for dealing with PR in the 'digital age'.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public Relations
General subdivision authorship
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Authorship
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spetner, Don.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ames, Carol,
Dates associated with a name 1944-
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170814
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10444993
b main
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) main
Copies 1
Cataloging date 100713
Code1 -
Code2 -
Code3 -
Code4 -
Acquisition type - method of paying for the material p
Claim – claiming activity -
Estimated price 32.91
Form – physical form b
Fund none
Order date 2010-06-09
Order note -
Order type f
Receiving action -
Received date 2010-07-13
Receiving location a
Billing location q
Status a
Temporary shelving location p
Vendor star
Language eng
Country enk
Volumes 0
Millennium order record number .o10099037
961 ## - REQUESTOR & SELECTOR
Selector Brenda Flaherty
-- Order printed 09-06-2010 11:57
Locations main
Funds none
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 100609
First Date, FD (RLIN) m
Local a
-- -
-- 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 13/07/2010 32.00     659.2 ARO 00212494 12/07/2019 1 32.00 14/08/2017 Long Loan

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